- Posted by Intent Media
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First a short primer:
There are 2 types of such system, the ‘Ad Server’ (such as Google Doubleclick) and the ‘Tag Management System’ or ‘TMS’ (such as Google Tag Manager aka GTM). While both these softwares can do the job of inserting 3rd party code such as the Intent Media tag into the 1st party code which constructs the Publisher’s web page, the TMS is the product that is really designed for the purpose of allowing more complex tags such as ours to operate with their full functionality when they’re delivered into the page.
The key benefit of using a TMS is that the work of deploying a new tag into a web page no longer needs to be done by an engineer, opening up the web page’s … Continue reading