- Posted by Richard Harris
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Recently I traveled to Malaysia to speak at the Travolution Asia Forum, the digital arm of PATA Mart. The Travel Mart conference is refreshingly old-school. Booths as far as the eye can see, and boosters standing ready to plug their local attractions to tour purveyors.
The hundreds of delegates at Travolution were there to learn more about selling travel over the web. Needless to say, many still effectively run Web 1.0 businesses. I was asked to speak about how travel companies can best retain their customers — a straightforward enough problem for a company at any stage of digital evolution. But it’s fast becoming a real concern even among flashier, more established players in online travel as the biggest tech platforms start flexing their data ownership muscles more and more.
Because the truth is that the “datagopoly” (data·gop·o·ly) is in it to win it. What do we mean by datagopoly? I’m mainly talking about Google, Facebook, Amazon, and Apple. These companies are increasingly restricting online retailers’ access to their own customers’ information. Apple’s Intelligent Tracking Prevention is a great example. It was released in June of this year and received friendly coverage. On the surface, it seemed like a user-friendly, … Continue reading