INTENT MEDIA ACCELERATES EUROPEAN EXPANSION

London-Based Team Grows Rapidly in Direct Response to the Technology Firm’s Success in Winning New Business with Online Travel Agencies and Travel Advertisers.

LONDON (3 April, 2015) Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that it has more than doubled the size of its European headquarters team in order to service its expanding customer base and respond to new customer demand for its products.

Most recently, Intent Media hired David Lewis as Director of Business Development, EMEA, in a newly created role. Previously Segment Development Director, EMEA for Expedia Affiliate Network, Lewis brings deep travel-industry expertise to Intent Media, with 15 years of commercial experience within the travel distribution sector.

Lewis joins a rapidly expanding London-based team whose other recent management additions include the Directors of European Publisher and Advertiser Partnerships — Lynne Hamilton and Kris Davis, respectively. Ulrike Eder has been tagged to head up the organization’s European marketing efforts.

“We work with nearly 50 European publishers and advertisers and expect that to more than double in 2015,” commented Nick Morley, Managing Director, EMEA. “Our potential for growth across Europe and the Middle East is immense and we continue to increase the size of our team to drive and support that growth.”

Having opened an office in Soho earlier this year, Intent Media has rapidly expanded the size of its team and continues to hire for roles ranging from account management to partner integration.

“This is an exciting time to join Intent Media,” said Lewis. “The company’s use of predictive analytics to help ecommerce sites protect their core transaction revenue — even when they open their site to competitive advertising — is impressive. What’s more, none of their competitors can match it. Backed by a smart, fun team and a remarkable group of investors, making the decision to join was easy.”

About Intent Media

Intent Media helps unlock the full revenue potential of online travel companies by delivering innovative, high-margin advertising products powered by advanced analytics and intelligent customer decisioning. Intent Media’s products make travel shopping easier for consumers, increase profit per visitor for partner sites, and provide a huge new source of highly-qualified traffic for travel advertisers.

Intent Media powers these ads on sites including ebookers.com, lastminute.com, Orbitz, CheapTickets, Hotel Club, Travelport and Hipmunk. Thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies reach travel shoppers every day through Intent Media’s pay-per-click advertising platform. For more information, visit www.intentmedia.com.