INTENT MEDIA ACCELERATES PACE OF EMEA ADVERTISER PARTNERSHIPS

Travel technology firm announces that its EMEA advertiser base grew by 44% in the second quarter of 2015.

LONDON (9 September 2015): Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that an increasing number of EMEA-based travel brands are now committed to advertise on its network of travel ecommerce sites. Newly participating travel advertisers include airlines, hospitality brands and online travel agencies such as Alitalia, Emirates, Etihad, Hotels.de, Lowcostholidays, Mr and Mrs Smith, Opodo, Turkish Airlines, Vueling, and Venere.

Millions of travel shoppers search for flights and hotels on online travel agency (OTA) and metasearch sites every day. With Intent Media’s pay-per-click ad platform, travel advertisers can reach shoppers as they are searching on its network of sites, which includes Budgetplaces, ebookers.com, lastminute.com, LateRooms, Orbitz and Travelzoo. Intent Media powered more than 8.7 billion ads on travel searches in the second quarter of the year.

Intent Media operates a pay-per-click auction that gives advertisers an exceptional level of control; advertisers can bid on individual flight or destination searches and can adjust bids for mobile searches and travel dates.

Intent Media has been expanding its presence in Europe, including in the UK, France, Germany and Spain, and currently works with more than 60 European publishers and advertisers. Intent Media powers advertising on more than half of the world’s 20 largest OTA and metasearch sites.

About Intent Media

Intent Media helps unlock the full revenue potential of online travel companies by delivering innovative, high-margin advertising products powered by advanced analytics and intelligent customer decisioning. Intent Media’s products make travel shopping easier for consumers, increase profit per visitor for partner sites, and provide a huge new source of highly-qualified traffic for travel advertisers.

Intent Media powers these ads on sites including Budgetplaces, ebookers.com, lastminute.com, LateRooms, Orbitz, CheapTickets, Hipmunk, Hotel Club, Travelport, Travelzoo. Thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies reach travel shoppers every day through Intent Media’s pay-per-click advertising platform. For more information, visit www.intentmedia.com.

 

 

 

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