LONDON (29 July 2015): Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that it has partnered with Budgetplaces to publish its search-driven ads on the online travel agency’s European sites. With Intent Media, shoppers on Budgetplaces’ sites are able to compare hotel options with other online travel agency (OTA) and hospitality sites. The partnership has commenced with Budgetplaces’ UK site.
Budgetplaces was founded in Barcelona in 2003 and operates its core brand, budgetplaces.com, and several destination-focused websites across multiple European markets. Christophe Dieterle, CEO of Budgetplaces, said, “by giving shoppers price transparency, we believe we’re providing convenience and building trust — so those shoppers will more readily book and, importantly, return to us again and again.
We wanted an experienced partner that would bring a lot of business value to us,” he continued, “and that includes being thoughtful about our customers’ user experience. In Intent Media, we’re confident we’ve found a good match.”
“Budgetplaces does a great job attracting travel shoppers to their destination-focused sites, but not all those shoppers are ready to buy,” said Nick Morley, Managing Director, EMEA at Intent Media. “By showing hotel options from Intent Media’s network of OTA and hospitality advertisers, we help Budgetplaces monetise a greater portion of that hard-earned traffic and reap the longer-term benefits of an increased repeat visitor rate and reduced customer acquisition cost — all while giving our advertisers access to highly-qualified travel shoppers.”
Intent Media has been expanding its presence in Europe, including in the UK, France, Germany and Spain, and currently works with more than 60 European publishers and advertisers. Intent Media powers advertising on half of the world’s 20 largest OTA and metasearch sites.
About Intent Media
Intent Media helps unlock the full revenue potential of online travel companies by delivering innovative, high-margin advertising products powered by advanced analytics and intelligent customer decisioning. Intent Media’s products make travel shopping easier for consumers, increase profit per visitor for partner sites, and provide a huge new source of highly-qualified traffic for travel advertisers.
Intent Media powers these ads on sites including ebookers.com, lastminute.com, LateRooms.com, Orbitz, CheapTickets, Hipmunk, Hotel Club, Travelport and Travelzoo. Thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies reach travel shoppers every day through Intent Media’s pay-per-click advertising platform. For more information, visit www.intentmedia.com.
Dawn Verbrigghe, Marketing Director