INTENT MEDIA EXPANDS TO SPAIN AND LAUNCHES ON SPANISH TRAVEL SITES

Travel technology firm enlarges its European network, providing advertising opportunities on Spain-based online travel agency and metasearch sites.

LONDON (27 August 2015) Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that it has launched its products in Spain, further expanding its network footprint in Europe.

On travel sites that feature Intent Media products, shoppers are able to conveniently compare hotel, flight and holiday-package prices provided by other travel sites, including online travel agencies and travel suppliers. While improving the travel shopping experience for consumers, Intent Media’s products help partner sites increase profit per visitor and give advertisers access to highly-qualified traffic.

Barcelona-based Budgetplaces — which operates its core brand, budgetplaces.com, and several destination-focused websites — has launched Intent Media’s hotel products on its budgetplaces.es site. Said Christophe Dieterle, CEO of Budgetplaces, “by giving shoppers price transparency, we believe we’re providing convenience and building trust — so those shoppers will more readily book and, importantly, return to us again and again.

We wanted an experienced partner that would bring a lot of business value to us,” he continued, “and that includes being thoughtful about our customers’ user experience. In Intent Media, we’re confident we’ve found a good match.”

“Partners such as Budgetplaces are not only looking to monetise a greater portion of their traffic, they are thinking long term. Travel consumers search multiple websites before they make a purchase, and travel sites that provide convenient price transparency are rewarded with repeat visits and benefit from a reduced customer acquisition cost,” said David Lewis, Director of Business Development, EMEA.

“Our launch in Spain is an important milestone for Intent Media as we continue to build out a Pan-European network that gives our partners integrated coverage across the continent,” said Nick Morley, Managing Director, EMEA. “Our goals are to provide more value to our publisher and advertiser partners and deliver a more convenient travel shopping experience for consumers.”
Intent Media continues its European network expansion with launches in France and Germany set for September. The company powers advertising on more than half of the world’s 20 largest online travel agency and metasearch sites.

About Intent Media

Intent Media helps unlock the full revenue potential of online travel companies by delivering innovative, high-margin advertising products powered by advanced analytics and intelligent customer decisioning. Intent Media’s products make travel shopping easier for consumers, increase profit per visitor for partner sites, and provide a huge new source of highly-qualified traffic for travel advertisers.

Intent Media powers these ads on sites including ebookers.com, lastminute.com, LateRooms, Orbitz, CheapTickets, Hipmunk, Hotel Club, Travelport and Travelzoo. Thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies reach travel shoppers every day through Intent Media’s pay-per-click advertising platform. For more information, visit www.intentmedia.com or www.intentmedia.es.