LONDON (30 September 2015): Intent Media, the leader in intelligent advertising solutions for travel companies, today announced its launch in France, the next stage in its development of a Pan-European network that gives travel-site partners integrated coverage across the continent. The expansion to France follows recent launches in Spain and Germany.
On travel sites that feature Intent Media products, shoppers are able to conveniently compare hotel, flight and holiday-package options provided by other travel sites, including online travel agencies and travel suppliers. While improving the travel shopping experience for consumers, Intent Media’s products help travel-site partners increase profit per visitor and give advertisers access to highly-qualified traffic.
“Travel shoppers search multiple websites before they make a purchase. We give these shoppers a way to conveniently compare options and prices without having to visit so many sites or return to a search engine. The online travel agencies that partner with us to provide this shopping convenience are rewarded with repeat visits — including direct visits that bypass the search engines — and ultimately benefit from better traffic monetization and lower customer acquisition costs,” said Andrew Pyner, Intent Media’s recently appointed Director of Business Development. A former Ostrovok.ru and Booking.com executive, Mr. Pyner is tasked with leading the growth of Intent Media’s business in France.
“Following our launches this year in the UK, Spain and Germany, our expansion into France brings us another step closer to our goal of providing a Pan-European experience for our publisher and advertiser partners,” said Nick Morley, Managing Director, EMEA. “At the same time, we’re providing French consumers a more convenient travel shopping experience.”
Intent Media powers advertising on more than half of the world’s 20 largest online travel agency and metasearch sites.
About Intent Media
Intent Media helps unlock the full revenue potential of online travel companies by delivering innovative, high-margin advertising products powered by advanced analytics and intelligent customer decisioning. Intent Media’s products make travel shopping easier for consumers, increase profit per visitor for partner sites, and provide a huge new source of highly-qualified traffic for travel advertisers.
Intent Media powers these ads on sites including Budgetplaces, ebookers.com, lastminute.com, LateRooms, Orbitz, CheapTickets, Hipmunk, Hotel Club, Travelport, Travelzoo. Thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies reach travel shoppers every day through Intent Media’s pay-per-click advertising platform. For more information, visit www.intentmedia.com.