NEW YORK (14 September 2015): Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that it has expanded its Search Compare Ads product to include car rentals. The paid search product increases profit per visitor for online travel agency (OTA) and metasearch sites, and provides highly-qualified leads for travel advertisers, including car rental agencies such as Hertz and OTAs such as Expedia and Orbitz.
“With Intent Media, we gain access to shoppers at the very moment they’re searching for the travel products we offer. What’s more, their ad auction lets us get very granular with our bids so we can pay more for the targets that are working and less for those that aren’t,” said Justin Ocampo, Manager, Online Marketing of CarRentals.com.
Intent Media powers advertising on more than half of the world’s 20 largest OTA and metasearch sites. The expanded Search Compare Ads product is currently available in the U.S. and Canada and includes both one- and two-way return rentals.
About Intent Media
Intent Media helps unlock the full revenue potential of online travel companies by delivering innovative, high-margin advertising products powered by advanced analytics and intelligent customer decisioning. Intent Media’s products make travel shopping easier for consumers, increase profit per visitor for partner sites, and provide a huge new source of highly-qualified traffic for travel advertisers.
Intent Media powers these ads on sites including Orbitz, CheapTickets, Hotel Club, Travelport, ebookers.com, lastminute.com and Hipmunk. Thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies reach travel shoppers every day through Intent Media’s pay-per-click advertising platform.