Privacy Policy for Intent Media
We are staunchly committed to protecting and meticulously safeguarding your privacy and personal data through advanced protection protocols and comprehensive security measures across our entire platform.
This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for maintaining comprehensive oversight of how your personal information is collected, used, and protected throughout our systems.
We may process usage data (“usage data”), which comprehensively includes browser type, operating system, page views, navigation paths, timing of visits, frequency of visits, and interaction patterns. This information is collected through server logs, cookies, and analytics tools and may include search queries, clicked links, and time spent on pages. The source of this data is our analytics software and server monitoring systems. We process this information for several important purposes, including improving website performance, analyzing user behavior, enhancing user experience, and optimizing content delivery, which enables us to provide better service, personalize content, and maintain system security. The legal basis for this processing is our legitimate interests in monitoring and improving our website and services.
We may process account data (“account data”), which comprehensively includes email address, username, password hash, account preferences, communication settings, and account activity history. This information is collected through registration forms, account updates, and user preferences and may include newsletter subscriptions, saved preferences, and login timestamps. The source of this data is direct user input during account creation and management. We process this information for account administration, service delivery, security monitoring, and communication purposes, which enables us to provide secure access, personalized services, and account management capabilities. The legal basis for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
We may process profile data (“profile data”), which comprehensively includes name, travel preferences, booking history, destination interests, and travel planning details. This information is collected through profile creation, booking processes, and user interactions and may include saved itineraries, travel reviews, and destination wishlists. The source of this data is user-provided information and booking activity. We process this information for travel planning assistance, personalized recommendations, service customization, and marketing purposes, which enables us to deliver tailored travel experiences, relevant content, and improved service offerings. The legal basis for this processing is our legitimate interests in providing personalized travel services and content.
Your Rights:
Right to Access
You have the right to access your personal data that we hold about you and to receive confirmation of whether we process your personal data. This includes the ability to receive a copy of your personal data, verify the lawfulness of processing, and understand how your data is being used. To exercise this right, you can submit a written request through our dedicated data access portal or contact our privacy team directly. We will respond within 30 days and may require government-issued identification, proof of address, and account verification details to verify your identity.
Right to Rectification
You have the right to have inaccurate personal data rectified and incomplete data completed. This includes the ability to update personal information, correct errors in your data, and supplement incomplete information. To exercise this right, you can access your account settings or submit a correction request through our support system. We will respond within 15 days and may require account login credentials, supporting documentation, and verification of changes requested to verify your identity.
Right to Erasure
You have the right to request the deletion of your personal data when there is no compelling reason for its continued processing. This includes the ability to remove account information, delete stored preferences, and withdraw previous consents. To exercise this right, you can submit an erasure request through our privacy center or contact our data protection officer. We will respond within 30 days and may require account password, identity verification documents, and written confirmation to verify your identity.
Right to Restrict Processing
You have the right to restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or object to its processing. This includes the ability to limit data usage, pause processing activities, and temporarily block access to your information. To exercise this right, you can submit a processing restriction request through our privacy settings or contact our support team. We will respond within 15 days and may require account verification, specific processing details, and formal request documentation to verify your identity.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit this data to another controller. This includes the ability to download your data, transfer information between services, and receive copies of your records. To exercise this right, you can use our data export tool or submit a portability request through our privacy portal. We will respond within 30 days and may require two-factor authentication, account ownership verification, and specific format requirements to verify your identity.Data Processing and Security Measures
Data Types and Processing
We process Service Data which includes booking details, travel preferences, itinerary selections, and accommodation requirements. This processing involves automated reservation systems and manual review processes, enabling us to facilitate travel arrangements and provide personalized service. For example, in the context of travel, this includes flight bookings, hotel reservations, and tour scheduling. The legal basis for this processing is contractual necessity and legitimate interests, specifically to fulfill our travel service obligations and improve user experience.
We process Technical Data which includes device information, browser type, IP addresses, and usage patterns. This processing involves automated collection through cookies and analytics tools, enabling us to optimize website performance and enhance security. For example, in the context of travel, this includes tracking booking patterns and website navigation preferences. The legal basis for this processing is legitimate interests and consent, specifically for improving our digital services and protecting against fraud.
We process Communication Data which includes email correspondence, chat logs, feedback forms, and support tickets. This processing involves customer service systems and communication platforms, enabling us to provide assistance and maintain service quality. For example, in the context of travel, this includes travel inquiries, itinerary modifications, and support requests. The legal basis for this processing is contractual necessity and legitimate interests, specifically to maintain effective communication channels and resolve issues.
We process Transaction Data which includes payment information, purchase history, and billing details. This processing involves secure payment gateways and financial management systems, enabling us to process payments and maintain accurate records. For example, in the context of travel, this includes tour payments, refund processing, and booking modifications. The legal basis for this processing is contractual necessity and legal obligations, specifically to complete financial transactions and comply with accounting requirements.
We process Preference Data which includes travel preferences, destination interests, and accommodation choices. This processing involves preference management systems and personalization tools, enabling us to customize travel experiences and recommendations. For example, in the context of travel, this includes preferred travel styles, dietary requirements, and activity preferences. The legal basis for this processing is consent and legitimate interests, specifically to enhance user experience and provide relevant offerings.
Security Implementation
Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.
We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.
Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.
Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.
We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.
All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive travel-related data.
International Data Transfers
We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Binding Corporate Rules, and Privacy Shield certifications. Each international transfer is conducted under strict protocols that ensure:
- Adequate data protection standards
- Compliant processing procedures
- Enforceable data subject rights
- Effective legal remedies
International transfers are protected by ISO 27001 standards, GDPR requirements, and industry-specific travel data protection protocols. We implement additional measures including:
- Regular compliance audits
- Data protection impact assessments
- Documented transfer mechanisms
- Continuous monitoring procedures
Regarding international transfers, you maintain specific rights including:
- Right to information about transfers
- Right to object to transfers
- Right to withdraw consent
- Right to data protection guarantees
Data Retention
We maintain specific retention periods for different data categories:
Account Information: Retained for duration of active account plus 2 years for legal compliance and service improvement
Usage Data: Stored for 12 months to analyze travel patterns and enhance services
Transaction Records: Kept for 7 years to comply with financial regulations and tax requirements
Communication History: Maintained for 3 years to ensure service continuity and dispute resolution
Technical Logs: Preserved for 6 months for security and performance optimization
These retention periods are determined by:
- Legal requirements
- Business purposes
- Technical necessities
- User preferences
Special circumstances affecting retention:
- Legal obligations
- Dispute resolution
- Security investigationsCookie Policy for Intent Media
Essential cookies are fundamental to website functionality. These cookies manage core website operations, user authentication, and security protocols. We use them specifically for user session management, maintaining secure login states, and ensuring technical stability across our travel booking platform. For example, these cookies retain your active search parameters while comparing flight options or maintain your shopping cart contents during the hotel booking process.
Functional cookies enhance your experience by remembering your preferences. They store your chosen currency for flight pricing, preferred language settings for destination content, and personalized travel preferences. These cookies enable us to display region-specific travel deals, customize your user interface, and optimize features based on your previous interactions with our platform.
Analytics cookies help us understand user behavior. They collect information about how you interact with our destination guides, which travel packages receive the most attention, your browsing patterns through our itineraries, and how long you spend reviewing specific travel content. This data helps us improve our travel offerings and content relevance.
Performance cookies assess and improve website operation by monitoring loading times of travel search results, identifying technical issues in the booking process, optimizing travel content delivery, and analyzing overall user experience. These cookies ensure smooth functionality when processing multiple travel queries and maintaining consistent performance during peak booking periods.
Cookie Management
You can control cookie preferences through your browser settings, our cookie consent banner, privacy preference center, and account settings. We provide granular control over non-essential cookies while maintaining necessary functionality for core travel services.
GDPR Compliance
For EU residents, we ensure explicit consent mechanisms before processing personal data, minimize data collection to what’s necessary for travel services, limit data usage to stated purposes, implement strict storage limitations, and maintain complete transparency in our data processing activities.
CCPA Compliance
California residents have additional rights regarding their personal information, including the right to know about collected data, delete personal information, opt-out of data sales, receive equal service without discrimination, and access their collected information related to travel activities.
COPPA Compliance
Regarding users under 13, we implement strict age verification requirements, require parental consent for any data collection, limit data gathering to essential travel booking information, maintain special protection measures for young users’ data, and provide comprehensive parental access rights.
Updates and Changes
Policy updates involve regular review procedures, proactive user notifications, consent renewal requirements, clear documentation of changes, and continuous compliance monitoring to ensure alignment with evolving privacy regulations.
Contact Information
For privacy-related inquiries:
Primary Contact: [email protected]
Response Time: Within 48 hours
Verification Required: For data-related requests
Available Support: Privacy concerns, data requests, rights exercise
This policy was created specifically for intentmedia.com and covers all associated services within the travel industry.
